The moisturizing shampoo is an integral part of a line dedicated to the care of blonde hair, being developed to meet the specific needs of these strands.

With a high concentration of grayish violet moisturizing dyes, this shampoo provides effective results by promoting toned hair, free from unwanted yellow and orange reflections.

Its balanced formula offers a unique cleaning experience that preserves the hair's natural moisture, preventing dryness and ensuring a complete care experience for perfect blonde hair.

Enriched with grayish violet dyes, in addition to neutralizing the unwanted yellow tone in blonde hair, this incredible shampoo promotes intense shine, while contributing to the flexibility and softness of the hair fiber.

Main features:

• Neutralizes yellow tones
• Reactivates brightness
• Promotes the platinum effect
• Deep hydration
• Healthier, stronger hair

How to use: Apply the shampoo to damp hair and massage gently. Rinse thoroughly.

Hair mask that is part of an exclusive line developed for the special care of blonde hair.

Its formula, with a high concentration of grayish violet moisturizing dyes, offers effective results by promoting toned hair, free from unwanted yellow and orange reflections.

Enriched with ingredients that preserve the hair's natural moisture, this hair mask ensures that the hair fiber remains flexible and healthy, thanks to its combination of effective toning, super hydration and intense shine.

The ideal choice for all types of blonde hair, whether natural, bleached or highlighted. Specially formulated to meet the specific needs of blonde hair, this hair mask is effective in neutralizing unwanted yellow or orange tones, providing a perfect, long-lasting platinum result.

Main features:

• High concentration of grayish violet dyes
• Effective results
• Super hydration
• Neutralization of yellow tone
• Preserves the health of the hair
• Flexibility and softness

How to use: Apply the Violet Platinum mask to damp hair and massage gently. Leave on for 5 to 10 minutes, depending on the desired shade. Rinse thoroughly.