Purewhite mask enriched with Argan Oil and Panthenol, specially developed for blonde, white, or gray hair. Its formula gently cleanses, neutralizes, and combats the oxidation of pigments responsible for yellowing. It hydrates, nourishes, and enhances shine, keeping color vibrant and radiant, promoting a platinum effect. Continued use of the Purewhite Line helps prevent and combat yellowing.

How to Use: After washing with Pure White Shampoo, apply generously to the lengths and ends of your hair. Leave on for 5 to 10 minutes, depending on the desired platinum effect, then rinse thoroughly.