Keratreat Progressive Straightening Cream promotes hair alignment and offers results for all hair types, being able to straighten, reduce volume and define curls. Its powerful formula with Vegetable Keratin, Murumuru Butter and Glyoxylic Acid guarantees straight, strong and healthy hair, preserving natural movement and reducing frizz, in addition to providing shine and softness.

Application Mode:

1. Hair Washing
Wash your hair with your preferred shampoo. For better straightening and control results, use Keratreat Pre-Straightening Anti-Residue Shampoo. If necessary, repeat the wash.

2. Product Application
Dry your hair with a blow dryer before applying. Using a brush, apply the cream to thin strands of hair, keeping a distance of 0.5 cm from the scalp. Leave it on for up to 40 minutes. The longer the product remains on the hair, the greater the reduction in volume.

3. Rinse
Rinse partially according to the desired objective. The more superficial the rinse, the greater the adhesion of the product to the strands and the better the results during drying and using the flat iron.

Choose your Treatment:

- Sealing (Discipline and Treatment):
Rinse the product thoroughly from your hair and dry it completely. Use a brush to detangle it and, if necessary, apply a leave-in conditioner with heat protection. Use the flat iron on large sections (180° to 200°) 3 to 4 times per section.

- Botox (Alignment and Volume Reduction):
Rinse gently, leaving a little product on the strands. Dry your hair and brush it. Use the flat iron on medium sections (200° to 230°) 4 to 8 times per section to reduce volume.

- Progressive (Perfect Straight):
Rinse the product from your hair thoroughly. Dry your hair, straightening it well from the roots to the ends. Use the flat iron on thin sections (200° to 230°) 12 to 20 times per section for a perfectly straight finish.

Note: After using the flat iron, it is not necessary to wash your hair immediately. If you prefer, wait for the hair to cool down before washing it.

This product offers flexibility and personalized results to tame, reduce volume or deeply straighten hair, keeping it healthy and with intense shine.